Press & Media Kit
Independent Canadian dating platform building dignified online connection. Headquartered in St. Albert, Alberta. It runs in a web browser on a phone, tablet, or computer.
Quick facts
| Company | HoopFrog Inc. |
|---|---|
| Founded | 2023 |
| Headquartered | 3-11 Bellerose Drive, Suite 312, St. Albert, AB T8N 5C9, Canada |
| Federal Corporation No. | 1467452-9 |
| Alberta Registration | CAN 2126911664 |
| Brand | DateSteady is an unregistered brand of HoopFrog Inc. |
| Founder | Michael Reed |
| press@datesteady.com | |
| Website | datesteady.com |
| Languages | English, French, Spanish, German, Dutch, Portuguese, Welsh |
| Platforms | Web browser on a phone, tablet, or computer. No Apple App Store or Google Play app. |
Founder bio
Michael Reed is the founder of HoopFrog Inc. He builds and maintains the DateSteady stack end to end - product, engineering, infrastructure, security, and compliance. The platform began after attempts to use traditional dating-platform vendors proved too constrained for what he wanted to build, leading him to build the platform in house, the same engine that powers DateSteady today. He is based in St. Albert, Alberta, with personal roots in Pontypool, Wales.
Media assets
- Primary logo (PNG): /logo-2026.png
- Logo (WebP): /logo-2026.webp
- White / inverted logo: /logo_white.png
- App icon (512×512): /android-chrome-512x512.png
Brand colours
- DateSteady green primary,
#4F2B0C - DateSteady green dark,
#4F2B0C - DateSteady green light,
#5E340F
Trademark notice
DateSteady is an unregistered brand of HoopFrog Inc. It is not a separate company, and there is no company called "DateSteady Inc." Please write the name as one word, DateSteady, with a capital D and a capital S, and do not add a trademark symbol.
Editorial lines
Recent news
No recent press releases. Subscribe at press@datesteady.com for updates.
Contacts
- Press inquiries: press@datesteady.com
- Partnerships: partnerships@datesteady.com
- Privacy / regulatory (DPO): dpo@datesteady.com
- General: hello@datesteady.com
Boilerplate
DateSteady is an independent Canadian dating platform founded in 2023 and headquartered in St. Albert, Alberta. Built and operated by HoopFrog Inc., it pairs a deep compatibility scoring system with privacy-first encryption, profile checks you can read with a public Trust Score, and a ghosting accountability layer. The platform runs in a web browser on a phone, tablet, or computer. There is no DateSteady app in the Apple App Store or on Google Play. DateSteady supports seven languages and is offered on a free tier with an optional VIP membership. Learn more at datesteady.com.